From June 2015 to December 2017 (and alongside her MBA studies) Sara was part of Breuer: MFG Industrial division focused on the luxury furniture and Interior Design market.

There, she started as Jr. Interior Designer dedicated to residential and office relooking projects; soon, she changed her position to Industrial Designer and her tasks were mostly those of an R&D department. In coordination with the brand’s CEO, the Engineering and Production areas, she led the first brand’s furniture collection and from co-design/design to quality supervision, she was responsible for the production and performance of many of the new pieces.

With the shown results, she became Breuer’s Product Chief Designer. Among her functions was manage, design, co-design and develop the brand’s annual collection; coordinate special clients projects; recruitment for Breuer’s design team; improve supply chain; supervise product quality and supply social media digital content. Breuer Website

One of the most important parts of my position was joint to the manufacturing process: from supervising quality to leading the experiments of materials and processes until finding the most suitable combination. (A. Breuer’s woodworking factory | B. Along with Breuer’s workers, we achieved satisfying results | C. Combining industrial processes and traditional techniques we got the most of each material | D. Develop of wood burn technique and its use for industrial purposes)

For the collection, sometimes the brand have collaborations with architects, designers, artists… and I worked with them and led Breuer´s team for becoming real their ideas. (A. I handle special requests such as resins use research and their productive implementation or foreign methods like carbonizing wood | B. Develop and supervise Pakal chair from Nowicka Studio | C. Rust process develop for Tres Table by C-Cúbica Arquitectos | D. Endo Table by Alejandro Fernández with him and Sara Bautista at ZMaco 2017 | E. Antonia vanity by Lorena Vieyra. Develop | F. Allen stool – ltd. ed. by Arturo Verástegui. Develop | G. Andrea Cesarman and Sara Bautista at ZMaco 2017 in front of Tres table)

Along with Arturo Verástegui (Breuer´s CEO), we co-design some pieces for the annual collection; always searching the better materials match, the suitable ergonomy, the right name and the best commercial profile (A. Helmut armchair | B. Klee armchair | C. Boomerang and Boomerang light dining chairs | D. Clov chair | E. Boomerang table | F. Vintech console | G. Boomerang floor lamp)

An important part of the commercial profile is the envelop and packaging. Therefore, I made a manual which set the basis for a better storage and delivery.

An example of the special projects I dealt with was specific furniture for a Polanco´s PH (A. Pantry – MDF board high gloss lacquered | B. Leather sliding door | C. buttoned upholstery sofa)

Another interesting project was the renovation of the anteroom of this house in an exclusive residential area; I led the project from the definition of it until the installation, including the supervision of all the enginery and manufacture. Concept by Alejandro Fernández (A & B. Initial views of the room | C, D & E. Execution of the rendering images for the project | F. Supervision of the develop/enginery | G, H & I. Final views of the first stage of the project)

At the beginning, the brand did not have a formal showroom. During the almost three years I worked at Breuer, the brand opened 4 showrooms and I participated in the fulfilment of them: from making them real till consulting sales with the clients of some of the showrooms (A & B. Pabellón Altavista Showroom – MX | C. Attaria Showroom – MX | D. Miami’s Showroom proposal | E. Limited Edition Showroom – Miami, US | F. Blend Design Showroom – MX | G. Pabellón Altavista Showroom – MX )

Once the Quality was one more of my duties I started to use KPIs to improve the performance of the factory and the clients´ brand perception. Also digital content started to be important; so, along with the enterprise that managed Breuer´s public relations I was responsible for the social media material, sometimes it included the graphic design for special events. (A. Example of used indicators and their interpretation | B. Coverage of special events such as the Design Week Inauguration Press Conference – Oct ’17 | C. Graphic design and selection of the social media and special events material)